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proved that you can have a global song phenomenon that's not English-language lyrics," said Mark Simos, associate professor of songwriting at the Berklee College of Music in Boston, a school PSY himself once attended. "One of the surprising things about that song is that the lyrics are mostly in Korean. (United Nations, Eskinder Debebe/Associated Press)
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Korean rapper PSY, right, teaches UN Secretary-General Ban Ki-moon, left, how to dance to his massive hit Gangnam Style during a photo opportunity at the UN headquarters in New York. The video for Gangnam Style, which was first posted to YouTube in July, has spawned countless parodies, with everyone from UN Secretary General Ban Ki-Moon to Britney Spears to the CBC's own Peter Mansbridge galloping and throwing an imaginary lasso to PSY's infectious synth beat. A kind of perfect storm of pop music comes together every once in a while to create this kind of song." Numerous parody videos To have a song of this scale, it doesn't create any kind of precedent. "I think just having that kind of hit song is such a freak incident. "I don't think any other Korean or Asian artist is likely to repeat this," said Jason Anderson, arts writer and film critic for The Grid newspaper in Toronto. Korean pop stars and record label executives the world over are no doubt eyeing the tune and its quirky choreography for clues on how to duplicate its success.Įxperts say that while Gangnam Style has all the key elements of a pop hit – including a catchy hook – its success is the sum of many elements, producing a "fluke" that will be tough to duplicate any time soon. (Justin Bieber's mega hit Baby previously held that title.) At last count, Gangnam Style views had surpassed 834 million. 24, the colourful and wacky video for PSY's pop tune became the most-watched YouTube clip of all time, racking up more than 805 million online views. With Korean lyrics delivered by a cartoonish rapper riding an invisible horse, Gangnam Style was an unlikely candidate to become a worldwide phenomenon.īut on the afternoon of Nov.